How Conversational Commerce Will Fill the Cookie Void
Removing cookies will wreak havoc on marketers, as they won’t have access to third-party data that many companies…
Executive Viewpoints March 20
Latest In: AI & Machine Learning
Winning Creative in 2024: Human Storytelling, AI Scale
If Newton’s third law (“For every action there is an equal and opposite reaction”) holds true in marketing…
Executive Viewpoints March 19
Salesforce Survey: 36% of Retail Employees Already Using Generative AI
Retailers have been eager to jump on the generative AI bandwagon: according to a new survey conducted by…
Features March 18
How to Put Your Best Foot Forward in Retail Media
Retailers that have recently launched their own retail media businesses should learn from what the established leaders already…
Executive Viewpoints March 14
How AI is Ushering in the Future of Interactive Commerce
Quiet luxury, coastal grandmother, and cottagecore are just a few fashion trends that have emerged from the TikTok…
Executive Viewpoints March 7
Puma Sees 19% Bump in AOV Following Shift to Google Cloud
Puma has moved all of its ecommerce operations to Google Cloud in an effort to improve its online…
News March 6
How Natori Used AI to Sharpen Retargeting and Achieve a 943% ROAS
Retargeting existing customers to boost conversions has always been a strong tactic for retailers, and it’s likely to…
Features March 1
Tailored to Perfection: Creating a Hyper-Local Shopping Experience with AI
It’s easy to understand, emotionally, why consumers would want to shop from a store that tailors its product…
Executive Viewpoints February 29
4 Key Point-of-Sale Trends for 2024
The point-of-sale (POS) system has always been the one truly indispensable technology for any merchant, large or small.…
Features February 29Featured
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