Why Most Retail Apps Become Ghost Towns
Engagement is the key driver of measurable growth in retail. Loyalty programs are no longer punch cards and…
Executive Viewpoints January 23
Latest In: Consumer Trends
How Barnes & Noble Used its Stores to Launch a New Chapter
Prognosticators have gleefully foretold the death of the store for decades now, and it still hasn’t come true.…
Features January 21
How Walmart Shifted Away from Only Serving the ‘Bottom of the Closet’
If “fashion” isn’t the first word you associate with Walmart, don’t blame Denise Incandela. The retailer’s EVP of…
Features January 20
Escape the Aisle: Outgrowing the Category you Were Born Into
Evolving a brand and outgrowing the category you were born into is never as simple as jumping on…
Executive Viewpoints January 16
Beauty and Fashion in 2025: What Really Mattered and What Will Shape 2026
After a turbulent year for beauty and fashion, one truth stood out from the rest: Consumers have moved…
Executive Viewpoints January 15
How SharkNinja Creates Products Consumers Love — Really Love
SharkNinja introduces 25 different household products each year in multiple categories — from too-cool-for-school kitchen tools and appliances…
Features January 15
Levi’s Launches ‘Wear Longer Project’ to Teach Basic Clothing Repair Skills
Levi Strauss & Co. has introduced the Levi’s Wear Longer Project, a new initiative designed to equip young…
News January 14
How Inviting Consumers to ‘Ask Ralph’ Deepens Their Connection to the Ralph Lauren Brand
Few brands have been as successful as Ralph Lauren at maintaining a consistent philosophy and image over decades.…
Features January 13
REI CEO Mary Beth Laughton on How the Co-op is Changing, Ecommerce and AI
Laughton elaborated on the Peak 28 three-year strategy, building a sustainable future while preserving values, and bringing a…
Features January 12Featured
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