Latest In: Digital Commerce

E.l.f. Creates Original Song to Celebrate First-Ever TikTok Shop Super Brand Day Sale

E.l.f. Cosmetics will be the first brand featured in a TikTok Shop Super Brand Day, which will put…

UPDATE: Beyond Brings Back Overstock.com Following ‘Fatal’ Brand Mistake

[Update as of 3/29/2024] Beyond, Inc. has relaunched itsOverstock.com banner with the mandate of offering “crazy good deals,”…

#RICE24 Community Convos: Justin Tichy, Chief Operating Officer, Petco 

The Average CMO Tenure is at its Lowest Level in More Than a Decade: What Should Retail and CPG Brands Know?

Data from Statista shows that the average tenure of chief marketing officers (CMOs) at the leading 100 advertisers…

Hy-Vee Taps Agency Alum as New CMO, Sets Sights on Retail Media Growth

Since launching its retail media network, RedMedia, in September 2023, Hy-Vee has been focused on building out its…

Pacsun Celebrates One-Year on Roblox with New Slick Rick Collab

Pacsun is partnering with hip-hop artist Slick Rick to celebrate the one-year anniversary of its Los Angeles Tycoon…

Google Personalizes Shopping Experience Using Customer’s Ratings and Brand Preferences

Google has begun using the zero-party data of customers’ thumbs-up/thumbs-down style ratings and brand preferences to better personalize…

NY Times, WeightWatchers, GE Among First to Embed Instacart Fulfillment Tech via New API

Instacart has launched the Instacart Developer Platform (IDP), a publicly available API program that will enable third-party companies…

Secondhand Grew 15X Faster than New Apparel Sales in 2023, but ThredUp CEO Still Sees Ample ‘White Space’

A few years ago, buying resale online was still something that had to be sold to consumers. But…