Embracing the Future: Closed-Looped Measurement in the Cookieless Era
Marketers will soon need to strategically rethink their measurement methodologies. The imminent end of third-party cookies in the…
Executive Viewpoints February 1
Latest In: Digital Commerce
Fanatics Commerce Brings in 3 New Execs to Support Global Growth GoalsÂ
Fanatics Commerce, the fan gear designer, manufacturing and retail division of the Fanatics digital sports platform, has made…
News January 31
CI&T Research: Price-Conscious Consumers Still Want Stellar Shopping Experiences
We’ve all heard that today’s empowered consumer demands seamless and consistent experiences, but new research from CI&T indicates…
Features January 31
Personalization at Scale: How SMS Helped PERC Coffee Untangle its Marketing Campaigns
Lately, Intuit Mailchimp has been laser focused on solving our customers’ clustomer problem. Yes, clustomer — the unsegmented…
Executive Viewpoints January 31
Newegg Expands Resale Offering with ‘Refreshed’ Program for Electronics, Appliances
Online electronics and appliance marketplace Newegg is making a big push into resale with the debut of Newegg…
News January 30
TikTok Tests Tool that Would Make All Content on the Platform Shoppable
TikTok is testing a new feature that could make all video posts on the social media platform shoppable.…
News January 30
Etsy Debuts Personalized, AI-Powered ‘Gift Mode’
For some people (including me!), gift-giving is as anxiety-inducing as speaking in public, but Etsy has a present…
News January 30
Six Principles for Redefining Retail with Responsible AI
Generative AI (Gen AI) has brought about a seismic shift that’s reshaping customer interactions and business operations. As…
Executive Viewpoints January 30
Retailers Increasingly Turning to Third-Party Resources to Handle Fulfillment
Store-based fulfillment of customer orders got an enormous boost during the COVID pandemic, when both curbside pickup and…
Features January 29Top Stories
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