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TikTok and Barnes & Noble have teamed up for the summer reading #BookTokChallenge.

How Barnes & Noble is Leveraging the #BookTok Phenomenon (and Vice Versa)

Before there was TikTok to entertain us, there were books (and radio, theater, TV, music…but that’s not the…

Features August 1
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Retail is the Number-One Industry Targeted by ADA Website Lawsuits

There are 54 million disabled Americans, making up the third-largest market segment. And like their able-bodied counterparts, they shop, bank…

Executive Viewpoints August 1
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How to Let the User Drive True Personalization on Ecommerce Websites

Over the years many consumer services providers in ecommerce, talent search, food delivery, streaming entertainment, social media, etc.…

Executive Viewpoints August 1
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Hugo Boss has rolled out virtual fitting rooms using AR tech.

Hugo Boss Debuts Virtual Fitting Room Tech in 3 European Markets

Luxury fashion house Hugo Boss has rolled out digital dressing room technology from Reactive Reality across its websites…

News July 29
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Williams-Sonoma Promotes Veteran Insider to Brand President Role

Williams-Sonoma Inc. has named Felix Carbullido as the new President of its namesake brand. He is replacing Ryan…

News July 29
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Metaverse and Retail:  Why Consumers Will be Looking at the Metaverse as the Next Big Shopping Venue

The metaverse is the retail topic du jour these days, with huge investments underway and, according to Bloomberg Intelligence, a potential…

Executive Viewpoints July 29
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Why Experience, Story and Video Are Key Sales Drivers in Chinese Cross-Border Commerce

Chinese cross-border commerce has been a hot topic, and it’s becoming potentially even hotter as major retailers prepare…

Features July 29
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Glossier Picks Sephora as its First Retail Partner

Glossier products will be available at Sephora stores in the U.S. and Canada, as well as online and…

News July 27
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David's Bridal has already reached 16 million consumers with its new shoppable video campaign on TikTok.

David’s Bridal Marries Content and Commerce on TikTok

David’s Bridal has already reached more than 16 million consumers through a new shoppable video campaign on TikTok,…

News July 26
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