Why Most Retail Apps Become Ghost Towns
Engagement is the key driver of measurable growth in retail. Loyalty programs are no longer punch cards and…
Executive Viewpoints January 23
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5 Lessons the Fashion Industry can Take from the CSRD
Global industries are feeling the added strain from increasingly stringent sustainability regulations. For fashion brands today, how a…
Executive Viewpoints January 22
How to Turn Packaging into a Revenue Driver (Not just Another Cost)
Most marketing teams treat packaging as someone else’s problem. You hand off specs to operations, they negotiate with…
Executive Viewpoints January 21
Design Smarter, Source Faster: How AI is Closing Fashion’s Most Expensive Data Gap
Walk into any product development or merchandising meeting and you will hear a familiar refrain: timelines are slipping…
Executive Viewpoints January 20
Escape the Aisle: Outgrowing the Category you Were Born Into
Evolving a brand and outgrowing the category you were born into is never as simple as jumping on…
Executive Viewpoints January 16
Beauty and Fashion in 2025: What Really Mattered and What Will Shape 2026
After a turbulent year for beauty and fashion, one truth stood out from the rest: Consumers have moved…
Executive Viewpoints January 15
New Spike in Lawsuits that Challenge Misleading Email Subject Lines
Email marketing is an undeniably popular and effective way for retailers to reach their customers. Emails drive massive…
Executive Viewpoints January 14
The 1% Advantage: How Store Layouts Quietly Decide Who Wins in Retail
A few months ago, I popped into a department store to grab a shirt for an event that…
Executive Viewpoints January 13
California’s New AI Law Exposes the Real Compliance Problem
Frontier AI companies have spent the last decade operating at full speed with very few guardrails. Regulations have…
Executive Viewpoints January 12Featured
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