Latest In: Executive Viewpoints

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What Brands Should Know About Social Selling Today

With social media use at an all-time high, social commerce or “social selling” is an intriguing proposition for…

Executive Viewpoints December 2
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Don’t Cut Ad Spend, Just Make Sure it’s Effective

Retailers are feeling the pinch as shoppers spend less because of the cost-of-living crisis, so now is the…

Executive Viewpoints December 1
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Beef Up Perimeter Security to Enhance Loss Prevention and Safety

While statistics show that most types of property crime are decreasing, one important (and costly) sector — organized…

Executive Viewpoints November 30
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Your Brand Needs a Pop-up — Here’s how to Make it a Success

Your Brand Needs a Pop-up — Here’s how to Make it a Success

Pop-up storefronts are a trendy strategy for retail brands, but they’re far from a new concept. Fish markets,…

Executive Viewpoints November 30
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How to Reduce your Carbon Footprint by Utilizing 3D Imagery Instead of Photography

A recent trend in commerce has been the move to go green. Whether by tackling physical factors such…

Executive Viewpoints November 29
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Wallets, Waits and Weariness: Use Mindful Messages to Connect

While the world may have finally emerged from the grips of the COVID-19 pandemic, customers are now grappling…

Executive Viewpoints November 28
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Why Virtual Fitting Rooms are the Next Frontier of Customer Experience

It seems like every year since the pandemic began, experts in retail and ecommerce have encouraged brands to…

Executive Viewpoints November 28
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Want to Create Better Experiences for Customers? Embrace These Technologies

Incredible digital user experiences sit at the heart of a successful retail brand. Subpar shopping experiences won’t be…

Executive Viewpoints November 25
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Addressing Privacy Challenges in Retail Media Networks

We’re currently seeing a growing trend toward retail media networks, in which retailers create advertising platforms within their…

Executive Viewpoints November 25
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