PR’s Role in the Parent Purchase Funnel: Awareness, Trust and Word-of-Mom
Today’s parenting consumer is time-starved, research-obsessed and driven by trust, making their path to purchase more intentional than…
Executive Viewpoints October 17
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There’s a Plague of Fake AI Reviews Coming – are Retailers Ready?
Nearly 95% of consumers check online reviews before purchasing a product or service. They provide a valuable signal…
Executive Viewpoints October 16
The Widening Gap Between Brand and Performance Marketing is Holding Retailers Back — and How to Fix It
The divide between brand and performance marketing is costing retailers revenue. Against today’s collapsed marketing funnel, the old…
Executive Viewpoints October 15
The Promotion Paradox: How Retailers can Rethink Holiday Sales Strategy
Every holiday season, we hear the buzz of internal celebrations, “Company XYZ Celebrates Record Black Friday!” Carts are…
Executive Viewpoints October 14
How Payment Data is Shaping the Future of Retail
Retailers have endured something of a rollercoaster ride over the last few years, but the good news is…
Executive Viewpoints October 12
How Retail CIOs can Cut IT Costs Without Stifling Innovation
Retail CIOs are no strangers to volatility. From pandemic-induced digital acceleration to supply chain disruptions and shifting consumer…
Executive Viewpoints October 10
Agentic Commerce Meets Retail ROI: How the Affiliate Model Powers the Future of AI-Led Shopping
When autonomous shopping agents start making product decisions on behalf of consumers at scale, the retail world will…
Executive Viewpoints October 9
Inventory Management: Today’s Most Critical Discipline in the Retail Industry
This spring, American Eagle Outfitters announced a $75 million inventory write-down and withdrew its fiscal guidance for 2025,…
Executive Viewpoints October 8
Get Ahead of the Cart: Marketing Strategies for Peak Shopping Events
The modern retail calendar is packed with mega-events like Prime Day, Black Friday, Cyber Monday and others that…
Executive Viewpoints October 7Featured
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