The Homepage is Dead: Rethinking PDP Strategy for Revenue Growth
In today’s retail landscape, where ad budgets are ballooning and shopper attention is shrinking, the product detail page…
Executive Viewpoints August 21
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Computer Vision Brings Retail Inventory into Sharper Focus
The average inventory accuracy rate is 83%, and while that seems like a fairly high number, the missing 17%…
Executive Viewpoints August 20
Avoid Common Pricing Pitfalls: How Retailers can Boost Profitability in the Busy Back-to-School Period
The most competitive retailers are rethinking how pricing fits into their broader strategy. Rather than defaulting to historical…
Executive Viewpoints August 19
Digital Grocery: A Marketing Gold Mine for Non-Food Brands
Food and beverage brands already know the value of reaching grocery shoppers digitally. Grocery ecommerce isn’t just growing…
Executive Viewpoints August 18
Leading the GEO: Is your Team Ready to Come Out on Top?
Cutting-edge technologies like Google Lens and other search tools powered by mainstream LLM models are the new normal.…
Executive Viewpoints August 15
The Great Retail Rewind: Nostalgia’s Back on the Shop Floor
Feel a sense of déjà vu? You’re not alone. These days, culture seems to be in a constant…
Executive Viewpoints August 14
Why Following Amazon is Probably Killing your Retail Media Strategy
Retail media is being rewritten. For years, the dominant approach has been to follow Amazon’s blueprint — build…
Executive Viewpoints August 13
Visibility and Supplier Diversification: The Twin Pillars of Supply Chain Resilience in 2025
After years of pandemic-related disruption, 2025 was supposed to mark a turning point. Instead, volatility is once again…
Executive Viewpoints August 12
Labubu Lessons: The Power of Virality, Treat-Yourself Culture and Owning a Moment
Yes, you read that right – Labubu. Thankfully, I have Gen Z kids and a marketing team that…
Executive Viewpoints August 11Featured
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