Latest In: Executive Viewpoints

Andrew Duffy Executive ViewPoints sparkplug workforce

It’s Beginning to Look a Lot Like we Don’t Have Enough Holiday Retail Staff This Year

As brick-and-mortar retailers are flat-out prepping for the holiday shopping season, they’re also facing a diminished workforce to…

Executive Viewpoints November 17
Bobby Marhamat design:retail design:retail News design:retail perspectives Raydiant

State of the In-Store Experience: 4 Key Takeaways

Retail has become a tale of two realities. On the one hand, retail sales trended upward in August…

Executive Viewpoints November 17
Analytic Partners Mike Menkes tmall

Sweetening the Cookie-less Jar: What Luxury Retailers Need to Know for Future-Proof Success

While 80% of U.S. marketers report being very reliant on third-party cookies in digital advertising, the reality is here:…

Executive Viewpoints November 17
Aaron Eversoll Capgemini

Look to Immersive Experiences to Increase Conversion and Loyalty with Better CX

Customer standards for digital commerce experiences keep increasing, with 88% saying they expect companies to “accelerate digital initiatives”…

Executive Viewpoints November 16
Ben Richmond blackrock Dynata Xero

Combating Climate Change as a Retailer

Increasingly often we ask ourselves, who is responsible for leading the charge on combating climate change? Is it…

Executive Viewpoints November 15
Aimclear Bernadette Butler Forrester Google StoryTap

Facts and Myths About Video Marketing — The Holiday Edition

Video is taking over our social feeds, and it’s no wonder: as content goes, it’s the most dynamic,…

Executive Viewpoints November 15
John O'Kelly Newcastle Systems

Overcoming Logistical Pain Points in Ecommerce

Between the accelerated industry growth sparked by the pandemic and steep customer expectations thanks to the “Amazon effect,”…

Executive Viewpoints November 12
Executive ViewPoints ROI Ryan Horn Simpli.fi

Actions Speak Louder Than Views

When it comes to measuring the success of an advertising campaign, there are many KPIs and metrics that…

Executive Viewpoints November 12
Discount Bandit Executive ViewPoints holiday 2021 Steven Hong

Frugal Shoppers: The Untapped Shopper Base You Can Reach to Win the Holiday Sales Season

It’s never too early to start preparing for the holiday shopping season, especially this year as brands and…

Executive Viewpoints November 12
Retail Trendcaster Webinar Series
Retail Strategy & Planning Series
Holiday ThinkTank