Contextual Advertising is the Happy Medium Between Behavioral and Retailer Media
Without a doubt, behavioral targeting is one of the most common tactics that marketers use to reach their…
Executive Viewpoints July 9
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Long Distance Loyalty : How Retailers can Build and Grow Customer Relationships at Pickup and Delivery
In the wake of COVID-19, low-contact shopping behaviors such as ecommerce and delivery were accelerated and widely adopted,…
Executive Viewpoints July 8
The Rise of Inauthentic Influencers: Can Consumers Trust Social Media Personas?
Years ago when I and my team were first putting the GRIN platform together, a lot of brands…
Executive Viewpoints July 7
Retailers Aren’t Leveraging Frontline Management Properly — Here’s How to Unlock Their Potential in a Dynamic Environment
The retail landscape has changed dramatically since the very first COVID-19 outbreaks. Online sales grew nearly 50% at…
Executive Viewpoints July 6
Cryptocurrencies are the Future of Payments: Here is How Merchants Fit In
Bitcoin, along with many other cryptocurrencies today, finds itself in a rather unique position. The very centralized financial…
Executive Viewpoints July 5
The Store is the Linchpin of a Post-COVID Retail Strategy
Ecommerce accelerated nearly 10 years in just three months at the start of 2020, according to McKinsey. One…
Executive Viewpoints July 5
How Experimentation can Turn Small Experience Tweaks into Big Revenue Gains
It’s a common misconception that in order to achieve big wins, an equally large change in experience is…
Executive Viewpoints July 2
Ecommerce is Crowned King: Strategies for Keeping Pace with the New Reign
Online shopping is now the official king of retail. On average, ecommerce sales grew 32.4% year-over-year in 2020,…
Executive Viewpoints July 2
Marijuana Customer Loyalty Programs: Embraced by Users, Profitable and Compliant for Retailers
According to a Gallup poll, for the first time in five decades most Americans support marijuana’s legalization, with…
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