Latest In: Executive Viewpoints

Executive ViewPoints location data Smart Access Tim Regnier

What’s Retail’s Next Revolution? Indoor Location Data

Most of us use our phone map apps every day, and we wouldn’t dream of using a paper…

Executive Viewpoints May 28
Executive ViewPoints Pitney Bowes returns Vijay Ramachandran

Trunk Time may be Costing You

Does anyone actually like returns? Ecommerce retailers are looking for ways to minimize the bottom line impact of…

Executive Viewpoints May 27
Executive ViewPoints Maury Rogow Rip Media Group video marketing

How Businesses can Utilize Personalized Videos to Increase ROI

At this point, if you’re not using content personalization to engage your customers, your brand is in the…

Executive Viewpoints May 26
Coronavirus Executive ViewPoints Lauren Cooley RetailMeNot

How Travel Restrictions Will Impact Retail and Consumer Spending This Summer

In America and all around the world, the long, slow climb back to normal is well under way.…

Executive Viewpoints May 25
Chris Farmer email marketing Executive ViewPoints Pathwire

All in Good Time: When to Hit ‘Send’ on an Email Campaign

What difference does timing make to the success of a promotional or marketing email campaign? The simple answer…

Executive Viewpoints May 24
Business Intelligence Executive ViewPoints Florent Hédiard navori labs

No Retail BI, No Future: Business Intelligence Tools Will Drive the Retail Industry’s Offline Transformation

Prior to the pandemic, brick-and-mortar retailers were already facing fierce competition from online marketplaces. Purchasing online often meant…

Executive Viewpoints May 24
Executive ViewPoints Smarty subscription services Vipin Porwal

Americans are Embracing Subscription Services and Digital Goods in a Big Way

The adoption of subscription-based services and digital goods purchases were on the rise well before COVID-19 hit. But…

Executive Viewpoints May 21
Coronavirus Executive ViewPoints Jeff Warren oracle retail

The Retail Reset: Examining Three Challenges Facing Retailers this Season

With summer on the horizon, we are seeing a new wave of consumer optimism. As vaccine distribution accelerates…

Executive Viewpoints May 21
accessibility Executive ViewPoints Miami Lighthouse for the Blind and Visually Impaired Virginia Jacko

Three Ways Retailers Can Avoid Accessibility Lawsuits and Reach Even More Customers Online

The COVID-19 pandemic has only heightened the move away from the physical walk down store aisles to the…

Executive Viewpoints May 20
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