4 Ways Businesses Can Use Shipping to Reduce Cart Abandonment
Consumers are spending more money online than they do in brick-and-mortar stores, particularly during the busy holiday season.…
Executive Viewpoints June 8
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How Traceability Promotes Ethical Sourcing in the World of Fashion
Ethical sourcing is a key tenet of corporate social responsibility in the fashion industry and ensures fashion brands…
Executive Viewpoints June 7
Assessing Marketer Readiness for the Privacy-First Digital Era
A major chapter of the digital era is morphing into a new one. From Google’s elimination of third-party…
Executive Viewpoints June 7
Contactless Voice Payment Technology: A Retail Strategy for Bringing Customers Back In-Store
Voice recognition technology has moved beyond the realm of checking the weather and playing music. Pandemic-fueled digital commerce…
Executive Viewpoints June 4
Empathy Won Out in 2020 — Now Can CXOs Close the Experience Gap?
With vaccines rolling out and restrictions rolling back, retailers are pivoting once again. Now, retail CXOs need to…
Executive Viewpoints June 4
The Death of Retargeting and the Advent of In-Session Marketing
Until recently, if you glanced at a digital advertisement while browsing online, chances are that ad followed you…
Executive Viewpoints June 3
The Fusion of Food, Fashion and Gastronomy
Due to the pandemic, the food retail sector has experienced an incomparable boost. Flexibility in both large and…
Executive Viewpoints June 2
Why Scaling Delivery Operations Goes Beyond Adding Drivers
Delivery volumes and expectations for rapid delivery have consistently grown for years, but 2020’s drastic increase in ecommerce…
Executive Viewpoints June 2
The Road from Brand Safety to Corporate Responsibility
Throughout 2020 and into 2021, brands have gotten accustomed to pivoting when the news cycle hangs on unprecedented…
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