Direct Mail Takes Center Stage in the Hunt for Incremental Reach Beyond Facebook
DTC brands rose to prominence because they mastered the art and science of performance advertising on addressable platforms…
Executive Viewpoints April 9DTC brands rose to prominence because they mastered the art and science of performance advertising on addressable platforms…
Executive Viewpoints April 9Like many others, retail is currently in its most testing period, yet buy online, pick up in-store (BOPIS)…
Executive Viewpoints April 9Having a referral program is one of the most effective ways to get more customers down the sales…
Executive Viewpoints April 8In determining the future of malls, operators and retailers have two choices: they can compete in a future…
Executive Viewpoints April 7Success in retail depends on understanding and meeting the needs of shoppers. As we move into a second…
Executive Viewpoints April 7Returns in the retail industry have always posed a challenge. A report from Statista estimated 2020 return delivery…
Executive Viewpoints April 6It has been a year of momentous change for the payments industry. Previously, emerging trends have seen a…
Executive Viewpoints April 5Ecommerce store owners are responsible for a variety of daily metrics to keep a pulse on their stores.…
Executive Viewpoints April 2Gartner reported that COVID-19 has accelerated permanent changes in retail customer behavior. Companies that can’t deliver a seamless,…
Executive Viewpoints April 2