Latest In: Executive Viewpoints

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0aaaTodd Carothers CounterPath

Give Employees An Omnichannel Customer Experience Too

Today’s advances in Unified Communications (UC) can act as a major leap forward for retailers of all sizes…

Executive Viewpoints September 26
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Measuring Marketing Spend In 2018: Why Cross-Channel Attribution Matters Most

By Glenn Taylor, Senior Editor With nearly nine in 10 retailers having increased their marketing budgets in 2018,…

Executive Viewpoints September 25
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3 Data Strategies Every Retailer Should Have In Their Marketing Playbook

By Chris Parker, ownerIQ We are in very interesting times where all marketing is becoming data-driven and moving…

Executive Viewpoints September 24
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0aaaMichael Kim AArete

Predictive Analytics: Optimizing Pricing And Promotions In E-Commerce Means Combining Tools

Most retailers are already engaged in data analytics and predictive modeling. Today, using data to predict more successful…

Executive Viewpoints September 24
Holiday Readiness Guide Joanna Beerman Salesforce

Getting Holiday Ready — Prepare Now For Peak Holiday Traffic

By Joanna Beerman, Salesforce The following blog also is published on Salesforce.com. As we’re moving from the sizzle of…

Executive Viewpoints September 21
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0aaFunda Denizhan Valtech Sweden

The Death Of Retail Or A Retail Renaissance — Which Is It?

Both property companies and retailers are reporting a crisis and the death of retail. Stores are being shut…

Executive Viewpoints September 21
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0aaaSusanMcReynolds CenturyLink

Brick-And-Mortar Clothing Retailers: Replace Mannequins With In-Store Tech

Once you’ve worked in the mannequin business, you become judgmental of others — other mannequins, that is. And…

Executive Viewpoints September 20
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Can Service Offerings Help ‘Amazon-Proof’ Retailers?

Many retailers seeking ways to enhance the value of the shopping experience are turning to services, whether offered…

Executive Viewpoints September 19
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0aaSigvartVossEriksen

3 Ways For Retailers To Leverage The Extended ‘Back To School’ Season

Class may be in session, but that doesn’t mean back to school shopping is over. According to an…

Executive Viewpoints September 19
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