Ad Fraud, Audience Insights And Refined Targeting: 3 Insights For Today’s Retail Marketer
With an ever-changing digital marketing environment, it can be hard for retailers and brands to decide which advertising…
Executive Viewpoints August 14
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How Brands Can Win This Back-To-School Season With The Mobile Dad
It’s August and prime back-to-school shopping season. From time-honored traditions like buying a new backpack for the school…
Executive Viewpoints August 13
What Meerkat Can Teach Retailers About Building A Voice Strategy Solely On Top Of Amazon
It’s an all too familiar story. A company builds its entire product strategy on top of a wildly…
Executive Viewpoints August 13Connected Customers Are Changing The Buying Experience
By Ed Kowalski, Sutherland Every retailer knows customer experience is paramount in today’s competitive landscape. As brands vie…
Executive Viewpoints August 10
So, You Want To Build A Brand Community? 5 Questions To Ask Before You Commit
“I want to build a brand community like Peloton.” We’re hearing this more and more from clients. Tapping…
Executive Viewpoints August 10
How Emerging Technology Can Help Call Center Reps Do More
Technology is disrupting almost every industry, and call centers are no exception. And although the most important part…
Executive Viewpoints August 9
It’s The Dog Days Of Summer And I’m Already Thinking Of Winter
Like many retailer planners and operators, the August heat doesn’t make me think about cool drinks on sandy…
Executive Viewpoints August 8Editors Share Their Top Takeaways From RTP Personalization Survey
Last week, Retail TouchPoints unveiled its inaugural Personalization Benchmark Survey, revealing how retailers have reaped the benefits of…
Executive Viewpoints August 8
5 Ways Brands Are Mixing Up Their Wholesale Sales Strategies
Last year, as big box stores struggled to keep pace with Amazon and other tech savvy e-Tailers, “the…
Executive Viewpoints August 7Top Stories
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