Latest In: Executive Viewpoints

Jeff Wakefield SMBs VeriFone Wellness plan

A ‘Wellness Plan’ For SMB Retailers

By Jeff Wakefield, Verifone Building and growing a small business is both rewarding and daunting, particularly when pitted…

Executive Viewpoints August 31
fashion louise richardson mediaworks social media
0aaLouise Richardson Mediaworks

What Impact Has Social Media Had On The Fashion Industry?

We’re all aware that social media is taking over to some extent. And, we’re becoming more influenced by…

Executive Viewpoints August 30
editor Q&A financial retail q2

Is Q2 2018 A Sign Of Good Things To Come For Retailers…Or Just A Happy Blip?

Q2 was a solid three months for retail, with major players such as Walmart, Target and TJX posting…

Executive Viewpoints August 29
CIOS Executive ViewPoints nick east zynstra
0aaNick East Zynstra

How Retail CIOs Can Become Technological Trailblazers — While Still Managing Expectations

2018 is a particularly trying time for the typical retail CIO. Those with physical stores are hard at…

Executive Viewpoints August 29
adtaxi advertising brian kroll ondemand overthetop
0aaBrian Kroll Adtaxi

Advertising In An On-Demand World: Why Brands Should Embrace The Connected TV Revolution

It’s no secret that the world of television is rapidly evolving. Gone is the age of ‘prime time,’…

Executive Viewpoints August 28
fosina marketing group jim fosina
0aaJim Fosina Fosina Marketing

Back To School — Keeping Up With The Kids

It’s the most wonderful time of the year. After a long summer, the kids are finally on their…

Executive Viewpoints August 27
back-to-school craig witt hispanic motionpoint

Why Retailers Shouldn’t Ignore The Hispanic Market During Back-To-School Shopping Season

By Craig Witt, MotionPoint Summer is a good time for vacation, relaxation and preparing for the important back-to-school…

Executive Viewpoints August 27
Custom Travel Solutions loyalty marketing Mike Putman travel clubs

The Platinum Card Experience: Travel Clubs And Loyalty Programs In The Retail Landscape

By Mike Putman, Custom Travel Solutions If co-brand credit cards and frequent flyer programs have taught us anything,…

Executive Viewpoints August 24
brian o'neill Monetate product recommendations
0aaBrian O27Neill Monetate

Product Recommendations: Three Shortfalls to Avoid

It’s no secret that consumer expectations for personalized content have shifted drastically in the last decade, requiring brands…

Executive Viewpoints August 23
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