Why Marketing Relevance Matters In An Ever-Changing Marketplace
By Adam Roberts, VeraCentra In marketing, “relevance” is the measure of how appropriate and valuable your product offer…
Executive Viewpoints February 23
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How Inventory Turnover Can Affect Your Retail Business
Inventory turnover is a critical ratio that retailers can use to ensure they are managing their store’s…
Executive Viewpoints February 23
The Future Of Online Shopping, And How Retailers Can Get There
Picture this: you find yourself in need of laundry detergent to finish packing before your big vacation. You…
Executive Viewpoints February 22
Fraud Blacklists: What They Are, And Why You Shouldn’t Rely On Them
By necessity, all e-Commerce companies are constantly on guard against card not present (CNP) fraud. Aside from the…
Executive Viewpoints February 21
A Great Customer Experience Starts With Your Employees
The retail landscape is going through massive disruption. Traditional big-box brands are closing down, while online and specialty…
Executive Viewpoints February 21Augmented Reality In Retail: The New Normal
By Pieter Aarts, roOomy To stay competitive in today’s technology-driven world, it’s crucial that retailers implement new solutions…
Executive Viewpoints February 16
Digitalize To Survive: How To Ride The Change
Across every sector, digital transformation is enabling businesses to operate at breakneck speeds, rejuvenating the competitive playing field.…
Executive Viewpoints February 16
How Retailers Get The Last Mile Wrong
The last mile. The final stretch where nothing and everything can go wrong. For retailers, that last mile…
Executive Viewpoints February 15Unilever Mulls Pulling Digital Ads Near ‘Divisive’ Content: Should Others Follow Suit?
In a keynote at the IAB (Interactive Advertising Bureau) Annual Leadership Meeting in Palm Desert, Calif. earlier this week,…
Executive Viewpoints February 14Top Stories
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