Latest In: Executive Viewpoints

Executive ViewPoints shopping cart abandonment thomas walle unacast

The Real-World Abandoned Shopping Cart

According to Business Insider, $4.6 trillion worth of merchandise was abandoned in carts in 2016 alone. This has led to…

Executive Viewpoints February 14
editor's perspective L.L. Bean returns unlimited returns

The Sad Demise Of Unlimited Returns At L.L.Bean

By Debbie Hauss, Editor-in-Chief I’ve always been impressed by the unlimited returns policy at L.L.Bean. I think it’s…

Executive Viewpoints February 13
#holiday17 apis catchpoint ecommerce mehdi daoudi site performance synthetic monitoring
0aaMehdi Daoudi Catchpoint

Holiday Season 2017: A ‘State of the Union’ For E-Commerce Site Performance

The 2017 holiday season was notable due to its strong e-Commerce site performance (speed, availability), with clear signs…

Executive Viewpoints February 13
anna arwidi axis customer behavior retail analytics

Leveling The Retail Analytics Playing Field

By Anna Arwidi, Axis Data is increasingly at the heart of every business. The ability to collect, analyze…

Executive Viewpoints February 12
brian elliott Executive ViewPoints mckinsey periscope
0aaBrian Elliott Periscope

3 Tech-Driven Priorities Retailers Must Have In 2018

The holiday season may be over, but in the world of retail nothing stands still for long, and…

Executive Viewpoints February 12
crm customer conversion Jason Beckerman mobile Unified

Price And Value: The Yin And Yang For Customer Conversion

By Jason Beckerman, Unified For retailers, the secret to acquiring new customers, and maintaining them long-term, will always…

Executive Viewpoints February 9
adam blair conversation customer service representative editor's perspective

The Silence Of The Customer Service Representative

There’s an old saying in advertising about the power of repetition: Tell them you’re going to tell them…

Executive Viewpoints February 8
boxfox chris palmer Executive ViewPoints impressions Pinterest return on ad spend

Who Pinned It Best? 3 Steps For Retailers To Win At Pinterest Marketing

Every small retailer knows that Pinterest is one of the most loved sites by women (71% of the…

Executive Viewpoints February 8
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Which Super Bowl LII Ads Scored Touchdowns?

When retailers and brands advertise during the Super Bowl, they need to hit the mark. With NBC charging…

Executive Viewpoints February 7
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