Revitalizing The Store Means Rediscovering Its Purpose
Retail stores aren’t what they used to be. And lest you think I’m about to launch into a…
Executive Viewpoints August 22
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Why Mobile Ads Are Shopper Marketing’s Most Overlooked Tool
Advertising should be simple. If an ad is relevant to what a shopper is buying, it’s good. If…
Executive Viewpoints August 22FBA Sellers Face A Sales Tax Day Of Reckoning: Here’s What They Should Be Thinking About
By Scott Peterson, Avalara “The slow pace of tax revenue growth has left many [states] with little or…
Executive Viewpoints August 21Your Store Isn’t So “Smart” If It Doesn’t Get The Words Right
By Juliana Pereira, Smartling There was a great video from Rebecca Minkoff making the rounds among my retail…
Executive Viewpoints August 18Omnichannel Convenience Vs. Unique Experience: How Can Retailers Find The Right Balance?
A recent consumer survey from JDA revealed that consumers don’t expect special or unique experiences when shopping in…
Executive Viewpoints August 16
Don’t Fear AI: Why Retail Managers Need Artificial Intelligence
These are tough times for the retail industry, with stores closing at an unprecedented rate. As brick-and-mortar retailers…
Executive Viewpoints August 15
When Implementing An Analytics Plan, Know What’s Realistic
Analytics — predictive, historical, diagnostic and other kinds — are hot topics in the retail industry, and for…
Executive Viewpoints August 15
Community, Connections, Commerce: How Being Social Can Help Grow Your Business
Being the owner of an up-and-coming brand does not come without its difficulties. The challenges of growing a…
Executive Viewpoints August 15Best Practices For Brand And Retailers: Harnessing The Impact Of Social Media
By Gilles Rousseau, Splashlight Both my brand executive experience at LVMH, Richemont and Christie’s and my current role…
Executive Viewpoints August 14Top Stories
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