Can Macy’s Afford To Drop The Ivanka Trump Brand?
After a Washington Post article reported that Ivanka Trump fashion brand products are manufactured primarily by women working…
Executive Viewpoints August 2
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Loyalty As A Behavior, Not A Tactic
Successful loyalty programs are rooted in mutual understanding and fair value exchange — not just of goods and…
Executive Viewpoints August 1
Back From The Future
The retail landscape has seen more change in the past 20 years than in the hundred years before.…
Executive Viewpoints August 1
Amazon And Whole Foods: Amazon Joins The Ranks Of Unified Commerce Retailers
Retail stories don’t always make the national news, especially outside of the holiday season. Amazon’s purchase of Whole…
Executive Viewpoints August 1
How Data Silos Can Add Value To Retail Organizations
The now widely-accepted idea that having siloed customer data is a terrible mistake is, itself, a terrible mistake.…
Executive Viewpoints August 1The Importance Of Being Human – A Cautionary Take On AI In Marketing
By Paul Mandeville, QuickPivot In its recent forecast about cognitive technology, International Data Corporation (IDC) says spending will…
Executive Viewpoints July 31The Value Of Perception In The Online Experience
Jake Weatherly, CEO of SheerID Every day, more and more brands are coming to the realization that their…
Executive Viewpoints July 28Target Halts Cartwheel Perks Pilot: Are Points Programs Passé?
Target is canceling its Cartwheel Perks rewards program after only a year of testing in five markets. While…
Executive Viewpoints July 26Is The Future Of Fashion Gender-Free?
By Klaudia Tirico, Features Editor What do Zara, Target, H&M and Toys “R” Us have in common? All…
Executive Viewpoints July 25Top Stories
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