Avoiding The Delete Button: Creating Emails Consumers Want To Open
Email continues to be the little engine that could — while it’s a long-established channel, it continues to…
Executive Viewpoints June 28
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How to Get (And Keep) Customers In-Store
The struggle to stay competitive and exceed customer expectations in today’s retail landscape is palpable. For brick-and-mortar retailers,…
Executive Viewpoints June 27
Solving The Mobility Marketing Riddle
Innovations in e-Commerce continue, some created by clever marketers and some by consumers themselves. Individuals have taken to…
Executive Viewpoints June 27
Seven Key Indicators Of A Loyalty Program That Truly Drives Devotion
Retailers are regularly revamping, enhancing and merging their loyalty and rewards programs to create devoted customers — as…
Executive Viewpoints June 27Can Big Data and Predictive Analytics Rescue the Retail Industry?
By Georges Smine, Opera Solutions Recent news about closures of brick-and-mortar stores paints a gloomy picture for the…
Executive Viewpoints June 26Dynamic Pricing Unleashed: Dynamic Pricing Beyond E-Commerce
By Cheryl Sullivan, Revionics Dynamic Pricing, or high-frequency pricing, is a growing trend in the retail industry. It…
Executive Viewpoints June 23Nike Shows No Brand Is ‘Too Good’ For Amazon
By Glenn Taylor, Senior Editor With Amazon capturing national attention with the acquisition of Whole Foods Market, the…
Executive Viewpoints June 22What’s In Store For The Second Half Of 2017?
This week, Retail TouchPoints revealed its Top 10 Mid-Year Articles, which spotlighted the most-viewed articles during the first…
Executive Viewpoints June 21
Fashion A Mobile Campaign Around Relevant Product Suggestions And Frequency Of Use
Those who dabble in the very different fields of fashion and mobile marketing have one thing in common:…
Executive Viewpoints June 20Top Stories
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