Latest In: Executive Viewpoints

The Road To “Clicks and Mortar” – How Retailers Can Best Deploy Mobile Point Of Sale Technologies

Imagine walking into a grocery store, choosing items from the shelves and placing them in your cart or…

Executive Viewpoints June 20

Should Online Retailers Take Lessons From Cupid?

Swipe right to meet your algorithmically matched one true love? Online dating is an online marketer’s success story,…

Executive Viewpoints June 20
end-to-end visibility Jett McCandless multimodal project44 supply chain visibility

Why Supply Chain Visibility Is A Must For Today’s Retailers

By Jett McCandless, project44 As many as 90% of retail executives believe mastering logistics is a critical element…

Executive Viewpoints June 19
brand success Enda McShane personalization retail apocalypse Velocity Worldwide

Survival Of The Personalized: Brand Success In The Age Of The Retail Apocalypse

By Enda McShane, Velocity Worldwide The fear of a ‘Retail Apocalypse’ is not new. Google Trends shows the…

Executive Viewpoints June 16

Let’s Get Social: How To Engage With Different Generations

By Klaudia Tirico, Features Editor With sometimes wildly different preferences among members of the three “older” generations —…

Executive Viewpoints June 14
editor Q&A hiring McDonald's snapchat snaplications social media

Are McDonald’s ‘Snaplications’ The Next Hip Hiring Tactic?

Brands have leveraged social networks for customer engagement, brand awareness and even selling for years now, but a…

Executive Viewpoints June 14

Key Factors That Will Make Or Break RFID Retail Deployments

Having helped retail and other organizations with RFID implementations over the years, I’ve noticed a change in the…

Executive Viewpoints June 13

Price War: Retail’s Latest Self-Destructive Addiction

Retail can have a promising future. But the strategies to get there have been decidedly weak. This has…

Executive Viewpoints June 13

How To Influence The Price-Conscious Consumer

The U.S. has become a more conservative country in recent years, and not just in its politics. Consumers…

Executive Viewpoints June 13
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