Latest In: Executive Viewpoints

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Exploring And Managing The Data Scientist Skill Gap

Leveraging the promise of Big Data is a challenge for retailers as they balance the need to streamline…

Executive Viewpoints July 26
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Reinventing Retail: Improving The Customer Experience Through Application Intelligence

The retail industry is in the midst of digital transformation. Retailers must utilize innovative technologies in order to…

Executive Viewpoints July 26
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Elevated Offers: Enhancing Couponing For The Technology Era

In this digital age, consumers are increasingly turning to mobile technologies to engage with brands and accept timely…

Executive Viewpoints July 26
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Online Retailers Invade The Storefront

By Gina Daniel-Lee, Velociti Will brick-and-mortar retailers surrender the sales floor to pure-play online sellers? Not if they…

Executive Viewpoints July 25
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6 Key Elements Of A Successful Loyalty App

By Steve Hauber, Valassis Every business wants new customers, but it’s less expensive to retain a loyal fan…

Executive Viewpoints July 22
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What Can Retailers Learn From Pokémon Go?

Pokémon Go has taken the world by storm since its release on July 6, engaging mobile users through…

Executive Viewpoints July 20
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Bigger Doesn’t Always Mean Better In Retail Mergers

By Glenn Taylor, Associate Editor The merger between Pet Valu and Pet Supermarket, creating the third-largest pet supplies…

Executive Viewpoints July 19
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Breaking the Discounting Spiral: Steps to Reduce Unnecessary Markdowns in Retail

It’s been a not so exemplary year for retailers in 2016. DynamicAction’s benchmark report comparing Q1 2015 to…

Executive Viewpoints July 19
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Architecting A Converged Commerce Platform

Today’s connected consumer is accustomed to the advantages of leveraging both online and offline channels for an effortless,…

Executive Viewpoints July 19
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