Latest In: Executive Viewpoints

apple editor Q&A iPhone profit quarterly loss sales

How Will Apple Bounce Back From Its First Loss In 13 Years?

Apple, a business well known far and wide for its constant innovation and financial success, hit its first…

Executive Viewpoints May 4
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Holiday Preview: Five Keys For Successful Omnichannel Retail

Last holiday season, my friend found herself in a bit of a gift-giving fiasco. A present her brother…

Executive Viewpoints May 3
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Analyze This: 6 Ways Retailers Put Artificial Intelligence To Work

When a shopper walks into a retail store or visits a retailer’s website, data science isn’t likely top-of-mind.…

Executive Viewpoints May 3
abandonment contextual marketing customer experience ecommerce Executive ViewPoints michael osborne personalization smarterhq

5 Ways To Use Context To Drive Personalization

In the increasingly competitive retail e-Commerce battlefield, shoppers are truly demanding a more personalized experience and retailers are…

Executive Viewpoints May 3
customer experience Executive ViewPoints landscape shift omnichannel Sports Authority

A Shifting Retail Landscape: A Closer Look At Sports Authority

With Sports Authority adding itself to the list of distressed retailers joining the order of bankruptcy, it is…

Executive Viewpoints May 3
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How Many Stores Is Too Many?

By Adam Blair, Executive Editor Many explanations have been floated for the recent challenges faced by brick-and-mortar retailers,…

Executive Viewpoints May 3
attribution model customer journey customer lifetime value engagement single-click time-to-conversion

How To Build The Right Attribution Model For Your Brand

By Lothar Krause, Sociomantic Labs Still using last-click attribution? It’s time to say, “So long!” With the large…

Executive Viewpoints May 2
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Retail Recap Of The Week

It’s Thursday, and you know what that means. It’s time for another quick recap of what’s happening in…

Executive Viewpoints April 28
dress code editor Q&A FreeTheBeard publix workplace

Should Publix ‘Free The Beards?’

Employees at Publix locations nationwide are petitioning the supermarket to #FreeTheBeard, in the hopes of allowing them to sport…

Executive Viewpoints April 27
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