Automation: Simplifying The Complexity Of Omnichannel Fulfillment
By Ken Fleming, Eyefreight In an era where Amazon’s two-day shipping reigns, customer demand has skyrocketed, and expectations…
Executive Viewpoints April 11
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The Presidential Vote’s In The Bag, The Shopping Bag
By Peggy Chen, SDL The 2016 presidential race is heating up, but reports show that many voters still…
Executive Viewpoints April 8What Will It Take For Wearables To Take Off?
Wearable technology has been driven by massive hype over the past few years, with the expectation that it…
Executive Viewpoints April 6
Three Ways To Use CRM Data To Drive Media Effectiveness
Programmatic media spending grew more than 29% last year and social media grew more than 50%, according to…
Executive Viewpoints April 5
Localization Advice For Global Retailers
Ambitious U.S. and European retailers can no longer rely on domestic sales to fuel the high levels of…
Executive Viewpoints April 5
Long-Term Measurement In Personalized Marketing
It’s no secret that a well-designed direct marketing program can generate significant value for a mass market retailer.…
Executive Viewpoints April 5Retailing 101, Set To Broadway Music
By Adam Blair, Executive Editor Recently I was lucky enough to see a beautiful revival of the 1963…
Executive Viewpoints April 5Climate Change Blamed For Dampening Retail Sales Of Cold Weather Apparel
By Traci Gregorski, Market Track Apparently shifts in weather patterns have thrown yet another curve ball to the…
Executive Viewpoints April 46 Ways To Own (Or Lose) Customers At The Virtual Shelf Space
By Jennifer Silverberg, SmartCommerce All CPG marketers know that bad things happen when shelf placement in stores is…
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