How Prepaid Commerce Helps Retailers Kick The Couponing And Discounting Habit
Retailers are constantly being tasked with creating new ways to acquire new customers, drive sales, engage with shoppers…
Executive Viewpoints March 8
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Three Psychological Principles Behind Customer Referrals
Most marketers think that referral programs are a matter of economics and incentives — get it right,…
Executive Viewpoints March 8
Four Steps Retailers Can Take To Mitigate Bad Online Reviews
Social media has forever changed the way we interact with one another, as well as the way retailers…
Executive Viewpoints March 8Four Marketing Technology Initiatives Retail Pros Must Embrace
By Brian Rigney, CEO, Zmags With a fresh year upon us, I want to share the four biggest…
Executive Viewpoints March 7The Retailer Technology Checkup
By Deryk Powell, Velociti Like the human body, the modern retailer absolutely relies on a network of interconnected…
Executive Viewpoints March 4How Technology Is Changing In-Store Reordering And Supplier Relationships
By Michael Elmgreen, Handshake Over the last decade, retailers have been looking to create seamless customer experiences in…
Executive Viewpoints March 3Lands’ End Backs Itself Into A Corner With Steinem Snub
Controversy hit Lands’ End last week after the retailer decided to pull a featured interview with women’s rights activist…
Executive Viewpoints March 2
Peak Customer Experiences Begin With A Great Data Strategy
The renowned psychologist Abraham Maslow introduced the term “peak experience” — which refers to a self-actualized state of…
Executive Viewpoints March 1
2016 To Usher In The Cognitive Commerce Era
The 2015 holiday shopping season served as a litmus test for retailers, underscoring the need to deliver seamless…
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