Latest In: Executive Viewpoints

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Retail Recap Of The Week

Happy Thursday, friends and followers! Another week, another list of awesome headlines from the retail world. Here’s a…

Executive Viewpoints May 14
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Will ENJOY Bring Joy To Online Shoppers?

After months of speculation, former JC Penney CEO and Apple executive Ron Johnson has unveiled his latest venture:…

Executive Viewpoints May 13
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Keep it Simple: Why Last-Touch Attribution Is All [Most Of] You Really Need

Many smart, well-meaning marketers have spent a lot of time trying to figure out which specific touches across…

Executive Viewpoints May 13
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The Line Between ‘Creepy’ And ‘Cool’ Is Quite Thin

By Alicia Fiorletta, Senior Editor  When ever we cover personalization and new technology at Retail TouchPoints, we always…

Executive Viewpoints May 12
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Building Brand Loyalty Through Emotional Connections

It would be nice to think that people make all of their buying decisions based on considerations like…

Executive Viewpoints May 12
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Leverage New Retail Technologies To Enhance The Omnichannel Experience

A retail transformation is underway, and it is being driven by technology. Technology providers are producing solutions to…

Executive Viewpoints May 11
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Why TV Should Be ‘Up Front’ And Center For Retailers (Pun Intended!)

Spring is here and so is the Upfront.  So TV is on everyone’s mind whether you participate in…

Executive Viewpoints May 11
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4 Steps To Winning The Omnichannel Game

By Bernard Louvat, TouchCommerce The name of the game is omnichannel, and engaging with your customer is the…

Executive Viewpoints May 11
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How Retail IT Architecture Affects In-Store Payment Readiness

By Jerry Rightmer, Starmount  If you’re a caffeine addict, you may have recently experienced a moment of panic…

Executive Viewpoints May 11
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