The Next Big Thing In Retail Marketing: Peersuasion Marketing
By Dr. Rado Kotorov, VP of Product Marketing, Information Builders Mobile marketing technologies are evolving very quickly due…
Executive Viewpoints April 30
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Will Google’s Algorithm Changes Make Mobile Optimization A Priority?
Last week, Google implemented changes to its search algorithm that would favor mobile-friendly sites. That means, if a…
Executive Viewpoints April 29Retail Recap Of The Week
It’s been an eventful week for the fashion and retail worlds. As part of a new column for…
Executive Viewpoints April 28
Apple Watch Skeptics Are Wrong. Here’s Why The Apple Watch Is A Game Changer For Business
Although most pundits don’t see it yet, the Apple Watch will deeply disrupt the way people behave and…
Executive Viewpoints April 27
Prioritizing Relevancy As A Competitive Differentiator
Retail is tough. Even with the slew of recent, optimistic headlines regarding increased consumer confidence and greater discretionary…
Executive Viewpoints April 27
Retail Planning 101: Go With The (Cash) Flow
Retail is a cash flow business. Buy merchandise on one side, sell it at a profit on the…
Executive Viewpoints April 27Turning Lemons Into Lemonade: How To Find The Opportunity In Negative Customer Experiences
By Mickael Bentz, Adobe Campaign Social media has provided a digital megaphone for disgruntled customers to publicly shame…
Executive Viewpoints April 27Why It Isn’t Easy, But Beneficial, Being Green
By Alicia Fiorletta, Senior Editor There are a variety of great brands out there that encourage green living…
Executive Viewpoints April 23
Leveraging The Internet Of Things And Supply Chain Intelligence To Drive Superior Customer Experiences
Retailers today are facing serious competitive pressures. The adoption of new sales channels, the abundance of product options…
Executive Viewpoints April 22Top Stories
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