Latest In: Executive Viewpoints

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Behind Every Great Woman Is Herself: RTP Editors Share Execs Who Inspire Them

National Women’s Day was this past Sunday, March 8. On this day, actors, musicians, politicians, executives and even…

Executive Viewpoints March 11
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RTP Proud Media Partner Of FD Mobile At Digital Sandbox In NYC

By Alicia Fiorletta, Senior Editor  As a publication focused on showcasing the most innovative tools, technologies and best…

Executive Viewpoints March 10
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E-Commerce Marketing And Real-Time Analytics: Strategies For Success

How important is it for e-Commerce businesses to capture marketing analytics in real time? What does “real time”…

Executive Viewpoints March 9
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Putting The Customer At The Center Of Your Global E-Commerce Strategy

Every day it seems another major retailer announces plans to dip its toes in international waters and expand…

Executive Viewpoints March 9
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Illuminating Tips For Brighter Beacon Marketing

By Daniel Dreymann, Mowingo  While beacons are providing a better way for marketers to engage customers in their…

Executive Viewpoints March 9
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Three Ways The Voice Of The Customer Can Grow Your E-Commerce Brand

By Jonathan Hinz, Trustpilot  Are you a retailer struggling to stand out from your competition? You’re not alone.…

Executive Viewpoints March 9
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Will Walmart’s Minimum Hourly Wage Boost Create More Engaged Employees?

Walmart made headlines recently when it announced that it will raise the minimum hourly wage to $9/hour. In…

Executive Viewpoints March 4
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Welcome To The (Social) Jungle

By Alicia Fiorletta, Senior Editor  Ever since I started working at Retail TouchPoints, social has been my “thing.”…

Executive Viewpoints March 3
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What Cost-Per-Hour Means For Retail Marketing Spend

Just a few months ago, the traditional ad model was served a shakeup when the Financial Times announced…

Executive Viewpoints March 3
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