Latest In: Executive Viewpoints

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How To Determine What To Measure In Your Store

By Martin Birac, Monolith Big Data and omnichannel are among the major trends in retail. While most retailers…

Executive Viewpoints March 30
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Retail In 2015: It’s Payback Time For Apps

In 2014, retailers really embraced mobile apps. TechCrunch recently reported that unique app sessions in the shopping and…

Executive Viewpoints March 30
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Cultivating Loyalty In The Digital Age

Industry data shows that three in five Americans (59%) would try a new brand or company for a…

Executive Viewpoints March 30
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By Alicia Fiorletta, Senior Editor  It can be easy to get lost in the highly measurement-driven, technical, and…

Executive Viewpoints March 26
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Why Did #RaceTogether Finish Last?

Newspapers, magazines and even TV news segments have honed in on recent tragedies that stung with racial inequality.…

Executive Viewpoints March 25
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Alex & Ani, Rent The Runway Share How They Customize The App Experience

Over the past few months, we’ve seen a lot of retailers invest heavily in content. Whether it’s high-quality…

Executive Viewpoints March 24
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Using Mobile To Address Unknown Needs

At #TheRealFD, FD Mobile Show at the Digital Sandbox in New York City, Ian Thiel of Optimizely indicated…

Executive Viewpoints March 24
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The New Rules Of Engagement: How Location-Based Technology Builds Customer Loyalty

Retailers increasingly recognize that to stay competitive and provide a new, more personalized shopping experience for customers, they…

Executive Viewpoints March 24
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Does Your E-Commerce Business Need A Mobile App?

By Satya Ganni, MartMobi If you are sitting at Starbucks, have a look around. You will probably see…

Executive Viewpoints March 23
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