Telling Your Brand Story Through In-Store Experiences
Today’s shoppers aren’t just buying products. They’re buying into values, looking for brands that reflect who they are…
Executive Viewpoints December 1
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How Public Programming Creates Competitive Advantage for Retail
In the competition for foot traffic and loyalty, the winners aren’t the developments with the newest retailers, but…
Executive Viewpoints November 28
From Function to Feeling: How Retailers and Manufacturers can Humanize AI to Build Lasting Loyalty
From shelf to screen, artificial intelligence is rewriting the rules of retail. Over half (55%) of U.S. retail…
Executive Viewpoints November 27
Inside the Digital Product Passport: How Retailers Can Turn Compliance into a Competitive Advantage
In 2026, the European Union will introduce the Digital Product Passport (DPP), a scannable, standardized digital record tied…
Executive Viewpoints November 26
Do You Know What Your Product Page is Saying?
AI isn’t just reading your product pages — it’s learning from them. Every word, image, review and spec…
Executive Viewpoints November 25
Retail’s Most Expensive Blind Spot: Balance on Hand and On-Shelf Availability
If you run a retail business, you already know your numbers may not tell the truth, or at…
Executive Viewpoints November 24
ADA’s 35th Anniversary: An Ideal Time for Retailers to Renew Commitment to Physical Accessibility
With consumers moving more of their daily activities online (like shopping), website accessibility lawsuits have been splashed across…
Executive Viewpoints November 21
The Science of Email Design: How Visual Psychology Drives Engagement in the AI Era
In the early days of email marketing, success was measured by simple metrics: Did the message get delivered,…
Executive Viewpoints November 20
Why the Future of Gifting is Small, Seamless and Social
We’ve all had a bad day at work. Last week, my son had his first. Nothing went right,…
Executive Viewpoints November 19Featured
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