Brand Insights: What Retailers Can Learn From Zappos
As customer-centricity continues to dominate retailers’ go-to-market strategies, developing a deep understanding of buyer shopping patterns and preferences…
Executive Viewpoints July 21
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Watson And The CMO’S Dilemma
By Dr. Michael Haydock The chief marketing officers I know have a bunch of questions they’d like to…
Executive Viewpoints July 14Cross-Channel Plan For Mobile Engagement: Convergent Commerce Series, Part I
By Dan Lowden, Vice President of Marketing at Digby As smartphone growth soars to over one billion users worldwide…
Executive Viewpoints July 7E-Commerce Strategy Transcends Channels
Online commerce connects the digital and physical worlds. Understanding and implementing the right technology tools and strategies builds…
Executive Viewpoints June 304 Tips For Optimizing Ecommerce Site Speed
Online shoppers are an impatient lot. Our own customer research shows that 10% of traffic is lost for…
Executive Viewpoints June 23PCI Compliance In The Retail Market
Compliance with the Payment Card Industry (PCI) Security Standards Council is an immediate and costly focus for many…
Executive Viewpoints June 16Inventory Intelligence Delivers On The Omnichannel Promise
Omnichannel retailing gives stores omnipresence, an advantage once claimed exclusively by online merchants, and affords stores the opportunity…
Executive Viewpoints June 9Making The Case For The Mobile Wallet
Who would have thought that the day would come when the wallet would be rendered obsolete? But along…
Executive Viewpoints May 26Study Shows Consumer Expectations Eclipse Retailer Readiness
If there is one truth about today’s retail environment everyone can agree to it’s that the traditional way…
Executive Viewpoints May 23Featured
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