How the Not-Amazons of the World Should Approach Commerce Media
All eyes in the retail world are on opportunities in commerce media right now — and rightfully so,…
Executive Viewpoints February 14
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Decoding the Algorithms of Amazon: Understanding How Consumer Demand Impacts Ecommerce
It’s hard to remember, but before the roads were filled with Amazon trucks delivering our packages in two…
Executive Viewpoints February 13
Don’t Fall Victim to a Cyber Attack: A Shopper’s Guide to Cybersecurity
Shopping is one of life’s simple pleasures. It’s a way to treat ourselves, and to indulge in a…
Executive Viewpoints February 12
During the Holidays, Small and Mid-Sized Businesses Feel the Impact of Retail Crime
Retail crime was a hot topic throughout 2023, and it’s easy to see why. According to the National…
Executive Viewpoints February 9
With Retailers Thinking Like Media Owners, Media Owners Must Think Like Retailers
The growth of retail media networks (RMNs) in recent years has been impressive. As the world moves away…
Executive Viewpoints February 8
The Impact of Sustainable Hangers in Retail Displays
The retail landscape is evolving, driven by shifting consumer preferences and an increasing awareness of the environmental impact…
Executive Viewpoints February 7
The State of Gamification in Retail: How Brands Can Take Advantage
When creating an advertisement or a campaign, there is a clear number-one priority a brand needs to focus…
Executive Viewpoints February 7
Data Shows Customers Might be Resistant to AI Shopping Recommendations — Here’s what C-Suite Executives Should Know
For much of last year, AI seemed immune to the normal laws that govern the marketing hype cycle:…
Executive Viewpoints February 6
Future-Proofing Retail Media Networks through Dynamic Creative Optimization
Retail media networks (RMNs) have taken the digital ad world by storm over the last few years. The…
Executive Viewpoints February 5Featured
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