Causation or Coincidence? The Need for Incrementality Measurement in Retail Media
Retail media has been all the rage for the last couple of years, and for good reason. For…
Executive Viewpoints January 23
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Dynamic Creative Optimization Decoded: A Masterclass for Retail Success
In the dynamic world of retail, businesses face the ongoing challenges of rising advertising costs alongside a swiftly…
Executive Viewpoints January 22
Tech, Talent, and Partner Innovation is the Secret Sauce for Retailers to Stay Competitive
Put mildly, it has been a challenging few years for retailers. A historic pandemic with a double-whammy of…
Executive Viewpoints January 19
The Power of Play: Using Gamification to Elevate Retail Apps
Mobile apps have become a critical customer engagement channel for retailers as they try to create and capture…
Executive Viewpoints January 18
The Pet Food Market is Changing: Grab it by the Paws
The relationship between dogs and humans can be traced as far back as 30,000 years ago. But our…
Executive Viewpoints January 17
Does Personalization Always Improve CX? It Depends on Your Customers
Personalized experiences are one of the foundation stones of great customer experience, according to conventional wisdom. But is…
Executive Viewpoints January 16
Beyond the ‘New Year, New You’ Marketing Cliché: How Inspirational Commerce Can Reignite the Shopping Flame
“New year, new you,” is a slightly hackneyed marketing trope, but it is still true that consumers are,…
Executive Viewpoints January 15
6 Paid Social Trends to Be Aware of in 2024
As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. For…
Executive Viewpoints January 12
AI Steps into the Retail Arena
Generative AI has put the retail industry at yet another inflection point. 2023 was a period of experimentation…
Executive Viewpoints January 11Featured
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