Sneaker and Sportswear Ecommerce: the ‘Non-Luxury’ Luxury Apparel Leader
The humble sneaker has long been a staple item in closets everywhere for consumers of all ages. The…
Executive Viewpoints December 29
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Connected Packaging: Closing the Sustainability Gap Between Intention and Action
BCG’s research into consumers’ sustainability attitudes and actions is a very stark expression of three fundamental problems related…
Executive Viewpoints December 28
Maximizing Profitability: How to Improve 4 Key Areas of the CPG Product Lifecycle
Consumer packaged goods (CPG) companies are obsessed with two things: maximizing revenue and minimizing operational expenses. The same…
Executive Viewpoints December 27
Breaking Barriers: How Brick-and-Mortar Retailers can Deliver Exceptional Customer Experiences
People have been saying “Retail is dead” for several years now. The problem is it simply isn’t true.…
Executive Viewpoints December 26
Winning Over Baby Boomers with High-Quality Product Imagery
In today’s ever-evolving ecommerce landscape, the battle for consumer attention and loyalty rages on. Among the many factors…
Executive Viewpoints December 26
4 Ways QR Codes are Transforming the Retail Shopping Experience
The next era for retail is already underway, and it all starts with the simple but powerful scan…
Executive Viewpoints December 22
Why Retailers’ Obsession with Conversion is Keeping Them from…Converting
It’s no secret that retailers and brands have become obsessed with driving conversion in their quest to recover…
Executive Viewpoints December 21
The Big Idea is Broken. Welcome To Weirdvertising.
Is it just me, or is advertising getting weirder? There was a time not long ago when brands…
Executive Viewpoints December 20
How AI is Being Utilized in the Last-Mile Logistics Space
Last-mile logistics is a complex and complicated facet of the business world that requires orchestrating many moving parts,…
Executive Viewpoints December 19Featured
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