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From Walmart to Barbie and Nike, retail brands are embracing worldbuilding to offer multi-layered touch points across platforms — and enable agency.

Worldbuilding: Designing Multisensory Worlds That Empower Customers to Craft Their Own Brand Journey

Editor’s note: As retail interfaces and systems continue to evolve, the way we design retail experiences to user…

Executive Viewpoints September 6
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VR for Retail Training: How to Leverage the Tech to Land Stronger Outcomes

As we fast approach Q4 2023, there is one topic at the forefront of every retailer’s mind: holiday…

Executive Viewpoints September 5
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Integrations are the Achilles Heel of Composable Commerce: Tips for Overcoming Challenges

The appeal of in-person retail shopping may have diminished in recent years, as ongoing industry trends underscore the…

Executive Viewpoints September 4
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Challenges Faced by Emerging Brands in the Retail Industry

In strong economic times, smaller, newer brands — otherwise known as emerging or up-and-coming brands — have one…

Executive Viewpoints September 1
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How AI Can Help You Create Human-Centric Retail Experiences

Generative AI may be generating buzz, but for tech-savvy retailers, AI is not a new technology. Conversational AI…

Executive Viewpoints August 31
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7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

In today’s challenging business landscape, where profit margins are shrinking, supply chains are slow and uncertain, labor shortages…

Executive Viewpoints August 30
Catherine Iger Experient Group Forbes zero-party data

10 Key Tips for Scaling Personalization in Retail

Fast-moving innovation is a tricky thing. What was a surprise-and-delight experience for customers two years ago is now…

Executive Viewpoints August 29
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Stimulating Impulse Purchases When the Thrill is Gone

Impulse purchases are an important part of a consumer brand’s revenue growth management (RGM) strategy. A brand’s impulse…

Executive Viewpoints August 28
Benoit Vatere Mammoth Target Walmart

The End of D2C as we Know it: Enter Direct-to-Retail

Every few decades, retail brands discover a new way to connect with consumers. The early 2000s saw the…

Executive Viewpoints August 25

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