5 Key Traits of CTV Advertising Winners
Up to 79% of U.S. homes now own a smart TV, giving them one-click access to a trove…
Features February 12
Latest In: Features
How Fabletics Leverages Social Proof to Stand Out in the Athleisure Crowd
There’s no shortage of competition today in the athleisure sector, and like its counterparts, 12-year-old Fabletics is always…
Features February 11
$8M Well Spent? The Ads that Scored (and the Ones that Fumbled) at Super Bowl LIX
Sunday’s Super Bowl LIX faceoff between the Philadelphia Eagles and the Kansas City Chiefs was action-packed from start…
Features February 10
Revlon, Lids, Tubi and More Get in on Super Bowl Action with Unique Activations
For brands, the Super Bowl has become more than just an annual sporting event — the Big Game…
Features February 7
3 Realities Shaping the Future of B2B Ecommerce
The B2B buying journey has historically been both high-touch and highly complex. But the ease and personalization found…
Features February 7
How AI-Driven Search and Personalization Boosted AOV 5.5% for Freedom Furniture
Freedom Furniture is a well-known Australian homewares retailer that’s been operating since 1981 and now has 47 stores…
Features February 6
How Coach and Sephora Use Data to Drive Design Innovation
Nearly 60% of store design teams say their top challenge is adapting store experiences to new shopper expectations,…
Features February 5
Using In-Store Expertise to Battle Black-Owned Beauty Brands’ Historical Hurdles
Products in the beauty and hair care space made by (and for) Black consumers had long been scarce…
Features February 4
How Lululemon’s CEO Plans to Double the Business Despite Mounting Competition
Since taking the helm at Lululemon in 2018, Calvin McDonald has overseen a period of massive growth. The…
Features February 3Top Stories
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