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Beyond Sight and Sound: Why Scent is the Next Frontier in Branding
In marketing, engaging all the senses is key to crafting unforgettable brand experiences. Traditional static marketing is losing its grip on consumers’ attention, making it essential for brands to embrace…
Executive Viewpoints May 20
Pottery Barn to Cross the Pond with UK Digital Launch
Pottery Barn, a portfolio brand of Williams-Sonoma Inc., will makes its United Kingdom debut this fall with a UK-specific website offering a curated selection of furniture, bedding, lighting and decorative…
News May 19
Bath & Body Works Taps Nike Exec to Lead Company
Bath & Body Works has named Daniel Heaf as its new CEO, effective immediately. He replaces Gina Boswell, who is stepping down from the post and the company’s board. Heaf…
News May 19
CVS, Walgreens, Kroger Snap Up Pharmacy Assets from Bankrupt Rite Aid
Editor’s Note: This story was updated on May 19, 2025 to include additional details of the assets purchased by CVS. Rite Aid has sold pharmacy assets from more than 1,000…
News May 19
Harnessing AI to Transform the Customer Experience in Retail: Opportunities and Challenges
In just a few short years, artificial intelligence (AI) has transitioned from a futuristic concept to an operational reality in retail. As consumers increasingly embrace AI-powered tools — from generative…
Executive Viewpoints May 19
Roblox Bridges Virtual and Real-World Shopping with New Commerce Integrations
Digital gaming platform Roblox has been toying around with real-world commerce integrations for a while, but now the company is getting serious with the addition of two new features: Commerce…
News May 16
Even with Walmart’s Market Power, Tariffs will Force Price Hikes
The message from Walmart executives was clear: they will do everything in their power to keep prices low, but higher tariffs are indeed going to force the retail giant to…
News May 16
SubSummit 2025 Preview: Leveraging Subscriptions to Build Loyalty (and Revenue)
Subscriptions and other tools for reaping recurring revenues will be examined, explained, dissected and analyzed at SubSummit 2025, taking place May 28-30 in Dallas. More than 2,000 attendees are expected…
News May 16
Hudson’s Bay Sells IP and Brand Assets to Canadian Tire for $21.6 Million
As part of its liquidation process, Hudson’s Bay Company will sell its intellectual property (IP) to Canadian Tire, another retailer with a long history in the country (though not quite…
News May 16
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