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Redefining Reach: A New Lens for an Old Media Metric
By Laura Davis-Taylor, VP of Global Retail Strategy, Creative Realities, LLC Laura Davis-Taylor will be a featured speaker at the Retail 3.0™ Virtual Conference on April 21, 2010. As more…
Features March 11Solution Spotlight: RFID-Enabled Solutions Streamlines Store Operations
Concept: RFID Enabled Solutions (RES) is a global provider of business solutions that are focused on optimizing operations, reducing expenses and improving business processes using radio frequency identification (RFID). RFID…
News March 11New Research to Highlight Key Loyalty Program Objectives
In an effort to assess the increasingly important concept of customer loyalty, Aberdeen Research recently previewed its upcoming study, focused on re-examining and optimize cross channel loyalty offerings. An advanced…
News March 11Circuit City Sets Sights on Loyalty With New Payment Option
In an effort to drive customer loyalty, CircuitCity.com has launched a new payment option, the CircuitCity Preferred Account. Through the new option, customers will be able to finance their purchases…
News March 111800Flowers.com Extends Customer Engagement With Web Video Assistance
Focused on providing online customers with an enhanced service offering, 1800Flowers.com will tap Howcast’s technology to give customers quick answers to commonly asked questions. As online and mobile video channels…
News March 11Sears & JC Penney Reign Supreme at RACie Awards
As the retail industry shows “signs of life” and retailers look for new ways to acquire and retain customers, advertising innovation is front and center. During this week’s RAMA Retail…
News March 4New Report Advises Retailers to “Focus on Facebook”
Although social media has been a hot button for retailers, it seems that 2010 is the year for social commerce to materialize. In an effort to better understand consumer perception…
News March 4The Pathway to Customer-Centric Direct Digital Marketing
By Brian Deagan, Co-Founder & CEO, Knotice Approaching an audience as customers with common attributes instead of data on a list, is crucial, and easy with a universal profile management…
News March 4Duane Reade Acquisition Could Signal More Aggressive Strategy For Walgreen
Last week’s announcement that Walgreen Co. has agreed to acquire New York-based drugstore Duane Reade, marked a major change in strategy for the traditionally conservative chain. Now as the merger…
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