Retail TouchPoints

Latest Posts

Strategies to Optimize Cross-Channel Engagement With Mobile and Email Marketing

Industry experts share insights at Customer Engagement Conference Creating a sense of shopping urgency, offering exclusive online engagement, and viewing opt-outs as a time for opportunity are just some of…

News August 21

Location Optimization Boosts Bottom Line For Store Openings, Remodels

By optimizing its locations, an Atlanta-based restaurant chain discovered it could improve average store-over-store sales volume by 43 percent, from $2.2 million to $3.1 million. That’s just one example of…

News August 21

Harvard Professor John Quelch Chats On Economy’s Impact On Retailers

John Quelch knows branding and knows retail. Never one to shy from informed controversy on those topics, his recent writing on pricing and the Starbucks expansion trouble attracted a good…

News August 21

Infosys Bows ShoppingTrip360 To Trace In-Store Behavior Patterns

It might be the long sought solution for click tracking in stores. Or it might be another customer tracking technology that takes a long time for retailers to understand and…

News August 14

Industry Execs Share Expertise to improve the in-store experience

  AT&T, Virgin Megastores, Bon-Ton and others present at Customer Engagement Conference Analyzing customer behavior, implementing the latest technologies and focusing on loyalty are three key strategies that will help…

Features August 14

Survey Says Fewer Brand Decisions Made at the Shelf

  By George Anderson, RetailWire Editor’s Note: This article is an excerpt from one of RetailWire’s recent online discussions. Each business morning on RetailWire.com, retail industry executives get plugged in…

News August 14

Crowdsourcing: New Retail Concepts Give Power to the People

  By Tom Ryan, RetailWire Editor’s Note: This article is an excerpt from one of RetailWire’s recent online discussions. Each business morning on RetailWire.com, retail industry execs get plugged in…

News August 7

Limiting Problem Shopping Experiences Especially Key In Current Retail Environment

Retailers that understand the importance of negative shopping experiences and limit their occurrence have a better chance to optimize the holiday selling season. That’s the key takeaway from Measuring &…

News August 7

Queue Science Helps Retailers Recover Revenue at Checkout

  If you aren’t managing the checkout area of your stores, now may be the time.  The old adage, “You can lead a horse to water, but can’t make him…

News August 7
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