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PR’s Role in the Parent Purchase Funnel: Awareness, Trust and Word-of-Mom

Today’s parenting consumer is time-starved, research-obsessed and driven by trust, making their path to purchase more intentional than ever. With an overwhelming number of options in the marketplace, brands can…

Executive Viewpoints October 17

DTC Darling Bombas Steps into Owned Retail with 3 Store Openings This Fall

Bombas, known both for its comfy socks and undergarments as well as its social conscience, isn’t exactly a stranger to brick-and-mortar; its products have been available for several years at…

Features October 17

Despite Economic Concerns, NRF Predicts Only Slight Dip in Holiday Spending

Per-consumer spending for the holiday season will average $890.49, down 1.3% from the 2024 record high of $901.99. That’s according to the National Retail Federation (NRF)’s annual consumer survey, conducted…

News October 16

Toys ‘R’ Us to Expand U.S. Store Footprint with 10 New Flagships Plus 20 Holiday Pop-Ups

By the end of 2025, Toys ‘R’ Us plans to open 10 new permanent flagship stores in the U.S. as well as 20 seasonal holiday pop-ups.

News October 16

Dollar Tree Deploys Workforce Management Solution Chainwide

Value retailer Dollar Tree has partnered with Legion Technologies to launch its first-ever workforce management solution, covering employees at its 9,000 stores and 18 distribution centers across North America. With…

News October 16

Curacao Trade-In Program Offers up to $350 for Old Furniture

Curacao will help its customers kickstart their holiday spruce-ups by offering up to $350 for old furniture and appliances, now through Nov. 2, 2025. Curacao, which has been serving Hispanic…

News October 16
Google's new virtual try-on-me, not available for footwear.

As ChatGPT Focuses on Checkout, Google Hones its Shopping Experience

As consumers increasingly begin their shopping journeys with conversational AI tools like Google’s Gemini, ChatGPT and Perplexity, there’s been a growing sense that’s it’s only a matter of time before…

Features October 16

There’s a Plague of Fake AI Reviews Coming – are Retailers Ready?

Nearly 95% of consumers check online reviews before purchasing a product or service. They provide a valuable signal of trust for buyers based on other people’s firsthand experiences, and sellers…

Executive Viewpoints October 16

NRF Forecasts Nearly $850 Billion in Returns in 2025, Slight Decrease from 2024

The National Retail Federation (NRF) is forecasting a 15.8% return rate in 2025, totaling $849.9 billion, according to the 2025 Retail Returns Landscape report created in partnership with Happy Returns,…

News October 15
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