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Connected TV Has Come of Age. Now What?
Once considered an experimental channel that made up a teeny slice of marketing budgets, Connected…
2025 Retail Trends & Predictions: Solving the New Value Equation
As consumers navigated economic uncertainty in 2024, their priorities and expectations evolved to center on…
Online Search Drove Sales During Thanksgiving Weekend
Technological advancements in natural language detection and keyword matching are driving consumers to use search…
Making Connected TV an (Even More) Meaningful Part of the Advertising Mix
As connected TV (CTV)rapidly becomes the dominant method for consuming television, it also has become the…
Modern Retail Operations: Delivering Connected Customer & Employee Experiences
Today’s consumers expect natural, seamless, and personalized experiences across every touch point. To meet these…
The Small Business Guide to Connected TV Audience Strategy
In a world where consumers are inundated with brand messaging everywhere they look, an audience-first…
2024 Resale Trends: Stanley Tumbler-mania, Asics and Puma on the Rise
Resale marketplace StockX has become consumers’ go-to for sought-after products that they had originally missed…
Where Does Gen Z Search for Beauty (Products)? TikTok, of Course.
Three out of five Gen Zers search for beauty product information on TikTok, while long-time…
Unlock the Power of TV Streaming to Drive New Customers
U.S. consumers have a serious streaming habit; 99% of U.S. households subscribe to one or…
What You’re Actually Getting When You Buy Performance TV
Connected TV (CTV) has proven itself as a powerfully effective performance marketing channel that any…
Rethinking Returns: How to Tackle the Inevitable
Returns are, unfortunately, a fact of retail life, particularly in the age of ecommerce. The…
Gen Z Set to Lead the Shopping Charge this Holiday Season
Gen Z shoppers are 2X more likely to buy holiday gifts this season compared to…
