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2024 Holiday Outlook: Expert Perspectives on Seasonal Spending
Ever-evolving consumer behaviors, wavering economic confidence and global uncertainty are just three of the many…
Prime Day and Beyond: Why You Don’t Have to Sell on Amazon to Reap the Rewards of the Midsummer Sales Event
Prime Day’s impact has permeated the entire retail industry, with some now calling this the…
A Retailer Roadmap of Guidelines to Excellence
Mars United Commerce has created the industry’s most comprehensive quarterly Retail Media Report Card to…
No Video, No Sales! Why Now’s the Time to Give Video a Starring Role in Your Digital Experience
Video is difficult to produce and deliver at scale. Video is too expensive. Video has…
5 Tips for Growing Gift Card Programs
Gift cards are projected to become a $1.5 trillion market by 2032, and retailers can…
On-Site, Off-Site, In-Store: New Best Practices for the Evolved Retail Media Landscape
Even though Amazon has a huge first-mover advantage in retail media (and is expected to…
‘Tis the Season to Get a Jumpstart on Your Holiday Marketing Plans
Remember when back-to-school shopping happened in August, and the holidays didn’t start until Black Friday?…
Despite Higher Prices, Consumers Still Paying Cold Cash for Ice Cream
Inflation is leading to pullbacks in spending and product trade-outs across the board in the…
Maximizing Retail Success Using Location Intelligence​Â
Location intelligence helps retailers access geospatial information, enhance their business intelligence solutions and analytics capabilities,…
Commerce Moves Faster on Shopify
Site Speed Best Practices to Boost Conversion This whitepaper explores how having a faster ecommerce…
How AI is Helping Retailers Forecast Demand and Optimize Inventory Placement
Can AI give retailers and their supply chain partners the guidance they need to improve…
Mapping Hybrid Shoppers’ Twisty Path to Conversion
The journey from online search to an actual sale can sometimes be rapid and direct,…
