Localized Omnichannel Should Be A Part Of Your Expansion Strategy
Companies often localize their web sites to generate awareness, engagement and sales in new domestic and global markets.…
Executive Viewpoints April 12
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From Suits To Streetwear — The Rise Of Menswear In Retail
Retail is evolving — from the onset of experience-first stores to the integration of new technologies like smart…
Executive Viewpoints April 10
Is Your Web Site Prepped To Ride A Wave Of Busy Traffic?
Around the world, retail e-Commerce sales worldwide are forecast to nearly double between 2016 and 2020, with nearly…
Executive Viewpoints April 5
Surviving Seasonal Sales Slumps: How Retailers Can Leverage Technology for Success
Retailers are all too familiar with the post-holiday sales slump that can linger throughout the first few months…
Executive Viewpoints April 3
Content’s Role In The Customer Experience
Any retail marketer knows that customer experience is critical. With numerous touch points — web site, in-store, Amazon,…
Executive Viewpoints March 28
3 Compelling Ways Women Are Shaping Online Shopping
Women are the world’s most powerful consumers, with a global income projected to hit $18 trillion within the…
Executive Viewpoints March 27
Preparing For Peak Web Site Traffic
The marketing spend on digital advertising is enormous, having eclipsed television ad dollars in the U.S. in 2017.…
Executive Viewpoints March 26
What Retailers Can Learn From The Amazon Vs. Walmart Tech War
At the end of 2018, Walmart announced an impressive 43% increase in e-Commerce sales. This significant jump was…
Executive Viewpoints March 25
Keeping Carts Full Requires More Than Digital Deals
As 2019 continues, some of the biggest shopping days are ahead of us again: Black Friday, Cyber Monday…
Executive Viewpoints March 21Featured
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