Creating The Ultimate Digital Customer Experience
Consumers today believe they deserve a unique, invested experience, right now. And if you can’t provide it or…
Executive Viewpoints August 15
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Ad Fraud, Audience Insights And Refined Targeting: 3 Insights For Today’s Retail Marketer
With an ever-changing digital marketing environment, it can be hard for retailers and brands to decide which advertising…
Executive Viewpoints August 14
What Meerkat Can Teach Retailers About Building A Voice Strategy Solely On Top Of Amazon
It’s an all too familiar story. A company builds its entire product strategy on top of a wildly…
Executive Viewpoints August 13
So, You Want To Build A Brand Community? 5 Questions To Ask Before You Commit
“I want to build a brand community like Peloton.” We’re hearing this more and more from clients. Tapping…
Executive Viewpoints August 10
How Emerging Technology Can Help Call Center Reps Do More
Technology is disrupting almost every industry, and call centers are no exception. And although the most important part…
Executive Viewpoints August 9
It’s The Dog Days Of Summer And I’m Already Thinking Of Winter
Like many retailer planners and operators, the August heat doesn’t make me think about cool drinks on sandy…
Executive Viewpoints August 8
5 Ways Brands Are Mixing Up Their Wholesale Sales Strategies
Last year, as big box stores struggled to keep pace with Amazon and other tech savvy e-Tailers, “the…
Executive Viewpoints August 7
Four Strategic Ways Retailers Can Use Location Data Beyond Advertising
It’s widely assumed that location data is collected primarily for the purposes of targeting and advertising — like…
Executive Viewpoints August 6
Cross-Border Competition: Top Three Tips For E-Commerce Global Expansion
Must Compete with Amazon. It’s a mantra for many retailers in today’s day and age. Shifting consumer expectations…
Executive Viewpoints August 2Featured
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