Post-COVID: DTC Brands Need to Forget Their Product and Focus on Operations
Since COVID-19, new direct-to-consumer brands are looking to position themselves to take advantage of the growth in online…
Executive Viewpoints December 14
Latest In: Executive ViewPoints
Now or Never: The Importance of Implementing an Omnichannel Strategy
The pandemic has created challenges for retailers at many levels: business viability, supply-chain disruptions, predictability, customer relationships —…
Executive Viewpoints December 14
Using Technology to Adapt the In-Store Customer Experience to Today’s Reality
Today, when customers walk into a store, they feel many emotions. They might feel confused or even scared…
Executive Viewpoints December 11
Ethical Sourcing of Consumer Data: Obstacles and Considerations
“Rogue actors and even governments have taken advantage of user trust to deepen divisions, incite violence, and even…
Executive Viewpoints December 11
Putting the ‘Certain’ in ‘Uncertain’: How Data Analytics can Help Retailers Adapt and Innovate
COVID-19 has proven to be one of the biggest catalysts for change for businesses since the turn of…
Executive Viewpoints December 10
Marketers Need to Rethink Strategies for Attracting Younger Generations
While younger generations were more digitally equipped to accommodate the demands of the pandemic, financially they’ve been hit…
Executive Viewpoints December 9
Three Reasons why COVID-19 Will Make Retailers Stronger
COVID-19 introduced a unique set of challenges that forced retailers to squeeze years’ worth of digital transformation into…
Executive Viewpoints December 8
Black Friday 2020 In-Store Traffic: An Expected Result in an Unexpected Season
To say that year-over-year traffic results for Black Friday Week were soft would be an understatement. It was…
Executive Viewpoints December 7
The Future of Physical Retail
The coronavirus pandemic has had devasting effects on the retail industry, from massive business losses to countless layoffs.…
Executive Viewpoints December 7Featured
Latest Resources
