3 Not-So-Obvious Ways Online Retailers Can Boost CLV
Customer lifetime value, or CLV, is an important metric for any online business because it covers how much…
Executive Viewpoints November 26
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Reducing Environmental Harm and Regulatory Penalties as Hurricane Season Nears its End
Disruption and innovation are common themes for 2020. America’s retailers and their workers have been on the front…
Executive Viewpoints November 25
Five Cybersecurity Tips for Retailers Bracing for Cyber Monday 2020
Cyber Monday is a critical online event for retailers. Last year, research conducted by Adobe Analytics found that…
Executive Viewpoints November 24
Customer Journey Mapping: Don’t Just Meet Your Customers’ Expectations, Exceed Them
Ever since the late 20th century, when access to the internet became more widely available, technology has fueled democratization…
Executive Viewpoints November 23
3 Ways to Help Your Frontline Thrive Amid Pandemic Fatigue This Holiday Season
You may have plenty of masks, floor markers and plexiglass to go with your holiday inventory and festive…
Executive Viewpoints November 23
It’s a New Playing Field: The Keys to Restructuring Your Business for Post-Pandemic Success
Many consumer companies were struggling before the arrival of COVID-19. The pandemic threatens to put them under for…
Executive Viewpoints November 20
PWAs: Making Sense of the App-less Revolution
Approaching the edge of the technical cliff — where the path forward is no longer paved — is…
Executive Viewpoints November 20
Are Retailers Making the Most of Their Welcome Series?
An engaging welcome series on email, SMS and other marketing channels has become a must for any serious…
Executive Viewpoints November 19
Can Location Intelligence Make (or Break) the Holiday Shopping Season?
The COVID-19 pandemic changed consumer behavior patterns seemingly overnight. Knowing this, in preparation for the make-it-or-break-it holiday shopping…
Executive Viewpoints November 18Featured
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