Transparency: The ‘Secret’ to Successful Seasonal Marketing
With brand marketers charged with growing market share and attracting new consumers throughout the never-ending cycle of seasonal…
Executive Viewpoints November 6
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The Need for Retail Customer Service on Social Media is Real
With the holiday shopping season starting even earlier this year, today’s retailers must have a sound customer service…
Executive Viewpoints November 6
5 Lessons Online Merchandisers Can Learn From Leading Brick-and-Mortar Retailers
When it comes to online merchandising, there are plenty of subtle but effective in-store tactics that can be…
Executive Viewpoints November 5
Identifying the ‘Faces’ Behind Faceless Online Transactions
Consumer preference for online shopping continues to rise, as more purchases are being made online than in stores…
Executive Viewpoints November 4
Tips for Staying Safe and Seeing Green on Black Friday
Don’t be surprised if Black Friday looks different this year. At the same time, it is the holiday…
Executive Viewpoints November 3
How College Town Retailers Can Best Cope With a Fraction of the Student Population
Predicting retail shopping demand in college towns has been unprecedented this school year. Typically, during a normal year,…
Executive Viewpoints November 2
From In-Store to At Home, Real-Time Decision Making Helps Retailers Adapt to Changing Customer Behavior
Over the last several months, the retail industry has experienced seismic shifts in how retailers operate day to…
Executive Viewpoints November 2
React Quickly to Competitor Pricing
The pandemic is forcing retailers and distributors to make split-second ecommerce decisions. The brutal transparency of competitive pricing…
Executive Viewpoints October 30
Navigating Background and COVID-19 Health Screening Challenges in Today’s Retail World
Among the challenges today’s retail industry faces is a confluence of trends, including shifting consumer buying preferences, rapid…
Executive Viewpoints October 30Featured
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