Search is Changing Again: What Retailers Need to Know About GEO
When Google launched in the late 1990s, it didn’t just change the internet. It changed how people found…
Executive Viewpoints November 13
Latest In: Google
The Internet Wasn’t Built for AI; That’s a Problem for Shoppers
AI is reshaping how consumers shop, both on the surface and behind the scenes. From smart recommendations to…
Executive Viewpoints November 10
Agentic Commerce: The Inevitable, but Narrow, Future of AI Shopping
The future of shopping is supposed to look like this: you tell your AI agent — whether powered…
Executive Viewpoints October 20
PR’s Role in the Parent Purchase Funnel: Awareness, Trust and Word-of-Mom
Today’s parenting consumer is time-starved, research-obsessed and driven by trust, making their path to purchase more intentional than…
Executive Viewpoints October 17
As ChatGPT Focuses on Checkout, Google Hones its Shopping Experience
As consumers increasingly begin their shopping journeys with conversational AI tools like Google’s Gemini, ChatGPT and Perplexity, there’s…
Features October 16
The Widening Gap Between Brand and Performance Marketing is Holding Retailers Back — and How to Fix It
The divide between brand and performance marketing is costing retailers revenue. Against today’s collapsed marketing funnel, the old…
Executive Viewpoints October 15
The Evolution of Marketplaces and the Impact of Agentic AI for Retailers and Ecommerce
Marketplaces have been redefining retail for more than two decades, but we are now at a major inflection…
Executive Viewpoints September 24
How Google is Helping Marketers Adapt to the First AI-Powered Holiday Season
The introduction of AI into online search is precipitating a massive shift in the way users navigate the…
Features September 23
When AI Answers Everything, Loyalty is Your Brand’s Insurance Policy
Imagine typing “best summer dresses for wedding under $150” into Google and instead of the usual list of…
Executive Viewpoints September 22Top Stories
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