Digital Ad Placement Startup Mabaya Gets $2.25 Million In Funding
In physical-world retailing, brands pay retailers to put their products at eye level in high-traffic areas. Mabaya, a…
News December 28
Latest In: personalization
Sailthru Sightlines Uses Personalization To Optimize Customer Lifecycle Value
Personalization platform provider Sailthru has released Sightlines, a predictive intelligence tool designed to accurately identify valuable customers, and…
News December 15
Personally Perfect: How Individualized Value Explodes The World Of Retail Potential
Customer delight is often conveniently defined as a great purchase experience. There’s no debating that a great experience…
Executive Viewpoints December 8
Did Retailers Overcome Their Greatest Challenges In 2015?
Is your organization now truly channel-agnostic? Does data security continue to keep you up at night? Are you…
Editor's Perspective December 8Burberry And Google Stitch Shoppers Into Christmas Commercial
Ordinary shoppers at the Burberry flagship store on Regent Street in London can now be woven into the…
News December 1
‘Tis The Season To Tailor Marketing Campaigns To Mobile-Empowered Shoppers
Holiday shoppers are frequently creatures of habit, but as retailers and marketers know, shoppers’ habits are changing. This…
Executive Viewpoints November 26
Target, REI, H&M Take On The Holidays In Unique Fashion
Will the recent terror attacks in Paris have a dampening effect on holiday sales? What other factors will…
Features November 22Target Leverages Mobile And Social Tools To Personalize Holiday Shopping
Target is engaging in a full court press to make “click and mortar” a reality for the 2015…
News November 20Pier 1 Imports Adopts Certona For Omnichannel Personalization
Pier 1 Imports, a furniture and décor retailer, has partnered with predictive personalization platform provider Certona to deliver a…
News November 11Featured
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